A Golden Gaytime for Mardi Gras; A golden Korean boost for the SMH
With Mardi Gras this weekend, Dr Mumbo salutes Unilever’s decision to give its Golden Gaytime ice cream a retro push.
The camp ads, dating back to the early 1980s, are running as streaming video on the Facebook application Superwall. The strategy is being overseen by Spiral Media.
Despite the timing – the campaign runs only until the end of next week – a spokesman insisted to Dr Mumbo: “As far as I know, it’s just a coincidence.”
The outdoor industry has also received a nice cash boost thanks to the State dinner. Sydney CBD has been blanketed in OOH welcome messages to his excellency from Samsung (not surprisingly he is the former head of Hyandai, another Korean chaebol).
Nice idea by Unilever, but imagine the good will and global viral chat they could have generated with some new camp creative.