Back to school with Mamamia
Dr Mumbo is a fan of unfortunate ad placements.
Like Mamamia’s high impact Big W ad next to a story featuring a mum complaining about the high costs of equipping her kids for a return to school.
Luckily, the embarrassment for Big W is minimised by the fact that the author forgot to mention which store the mum shopped at.
Mamamia, recycling the news that has already been forgotten.