Geofiltering the Tribe

November 21, 2016 5:09

A social media campaign is not millennial-legitimate without a Snapchat geofilter, right?

At least that’s the theory micro-influencer marketplace Tribe ran with for its own social campaign on Friday, placing filters over 13 locations and several of Australia’s biggest media agencies, and challenging them to be creative with it for the chance to win a prize.

It used captions including “I’m only here because my CMO says ‘all the kids’ are”, “no idea if this is a lens or a filter” and “can I add snap ninja to my LinkedIn profile yet?” – probably uncomfortably close to home for some agency folk trying to keep up with the youth.

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