DR MUMBO: Ratings body slammed for failing to predict the future

Tim Burrowes

February 3, 2009 9:54

Yesterday evening’s B&T Today (which as expected was dated February 2) reported OzTam’s struggles to get the ratings data out after some kind of technical glitch.

Intriguingly, B&T reported: “A spokeswoman for OzTam said data for the 2nd and 3rd of February could not be released today due to ‘polling issues’.” Presumably another factor was that February 3 hadn’t happened yet.

Perhaps B&T could get OzTam together with the IAB and borrow their time machine.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Dr Who 3 Feb 09

I received my B&T Today at 4.22pm yesterday – which, for me, qualifies as the afternoon, rather than the ‘evening’ described.

User ID not verified.

mumbrella 3 Feb 09

Mine dropped at 5.03. You must be on a VIP delivery schedule, Dr Who…

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DR MUMBO: Ratings body slammed for failing to predict the future

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