Telstra: It’s how we aggravate…

Earlier this week, Dr Mumbo noted how Telstra had used interesting search marketing tactics to try to head off customers keen on contacting their ombudsman to make complaints.

Dr Mumbo was also intrigued to see Telstra’s social media team dish out parenting advice to a customer with an internet issue.

Journalist and mum, Michelle Stephenson, tweeted: “. my and are down and it says estimated time fixed is 2 days. I have a child who wants though”

Telstra responded promptly, but chose to dispense with the usual corporate social media speak in favour of a more personal message which misfired.

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