DR MUMBO: Rolex saves lives – fact; Martha Stewart is late for Christmas; someone’s told Martin Sorrell about digital; Americans can’t take Aussie ad Sheilas

Tim Burrowes

January 9, 2009 4:34

Is there nothing that PR’s can’t claim? Apparently Rolex saved film star Owen Wilson’s life after his suicide attempt. According to a release from Melrose Jewellers in the US:

“Later, he was seen riding his mountain bike in Santa Monica with the Rolex Submariner on his wrist. Obviously, the quality of a Rolex watch helped Owen realize and appreciate the quality of his own life. Whatever the hawks of the media choose to write, it is clear that Rolex played a major role in Owen Wilson’s recovery. Wearing a Rolex Submariner helped Owen Wilson realize his life was valuable and worth living. Once again, the precision and quality of a Rolex proves to be a lifesaver in more ways than one.”

Good news! The Christmas edition of Marth Stewart magazine is in the shops now. Better get in early. Only eleven and a half months til it’s relevant.

More good news! Martin Sorrell has heard about digital and wants his WPP stormtroopers to learn all about Facebook. Media Bistro’s Agency Spy suggests he may be catching on a tad late:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.