Draft FCB creates Lindt Swiss Gold TVC
Draft FCB will create the TVC for Lindt Australia’s new Swiss Gold chocolate.
The announcement:
The grocery retailers of Australia are excited to see Lindt create the first truly premium milk chocolate platform within the block chocolates category with the launch of the new Swiss Gold Chocolate range.
The range has been enthusiastically accepted by leading grocery chains, discount department, department stores, other specialty chains and Lindt Cafes for $3.99RRP per 150 gm block, which is competitively priced in the blocks environment.
