DraftFCB to close Melbourne operation
DraftFCB is to close its Melbourne operation following the loss of key client Honda, Mumbrella can reveal.
The Interpublic Group-owned agency lost the car client to Leo Burnett after a pitch on Friday of last week.
A statement from the agency reads:
With the recent loss of the Honda business, Draftfcb will close its Melbourne office and concentrate on further developing the network’s Sydney operations. Draftfcb will fulfil its commitments to Honda to effect a smooth turnover to the new agency and continue discussions with other Melbourne-based clients as to the best way forward to manage their businesses. For our staff, we are looking at placement options for those interested in moving to another Draftfcb office and we are helping where possible to assist them find new employment opportunities locally in Melbourne.
Ouch! Sorry to hear guys.
Shame.
Sadly these types of stories seem to be becoming more and more common in our industry. From personal experience I know how the Draft team would be feeling. Good luck to all of you.
Not surprised
Sorry to hear. Unfortunately it appears to be the sign of the times at the moment….
A nice spin free response from DrafFCB which is refreshing. Good on you and good luck.
At the risk of sounding cheeky… if there are suits or creatives who’d love to come for a coffee and a chat we’d be interested. Our details can be found on our website.
Cheeky Simon.
I suspect Simon’s message is really aimed at FCB Melbourne’s remaining clients, disguised as a shout-out to FCB’s staff.