Drama the focus of Foxtel marketing push as Joanna Lumley takes leading roles in TV ads

British actress and presenter Joanna Lumley is fronting a new Foxtel marketing campaign as the Pay-TV operator looks to promote a number of its premium drama programs.

https://www.youtube.com/watch?v=R871eLDZ5hQ

Lumley acts out a series of tongue-in-cheek roles based on the characters in Nashville, Wentworth, Orange Is The New Black, Mad Men, Outlander and Game of Thrones.

The campaign, which includes TVCs, digital, print and outdoor advertising and runs for three months, was shot in London by UK agency Brothers and Sisters.