DrinkWise target school leavers in new phase of How to Drink Properly campaign
DrinkWise Australia is attempting to remind young Australians to “stay classy” and drink responsibly during Schoolies and the holiday season in the new phase of its How to Drink Properly campaign.
The campaign, created by Clemenger BBDO Melbourne, features the animated Don Draper style character who warns young Australians to pace themselves during the festive season.
According to DrinkWise marketing manager Simon Strahan one-third of 18 to 24 year-olds who have seen the first phase of the campaign, launched in February this year, reported they drank less on a night out.
“According to DrinkWise marketing manager Simon Strahan one-third of 18 to 24 year-olds who have seen the first phase of the campaign, launched in February this year, reported they drank less on a night out.”
….would like to see the research behind this…
Great ad. Its a little too short and congested (I had to watch it 3 times to catch it all) but the method and direct nature is effective.
..drank less on a night out… but got shit-faced the nest few nights to make up for it.
Yeah. Post a link to the research.