Droga5 ANZ launches first work for new client Seek Australia

May 20, 2025 10:35

Seek Australia has introduced what it hopes will be a new distinctive brand asset — the AI-powered search bar — in Droga5 ANZ’s first piece of work for the brand since winning its creative pitch.

The new brand campaign — which was Droga5’s pitch-winning presentation — builds on Seek’s long-standing ‘Seek And You Shall Find’ platform, which was brought back in 2023 after a decade of retirement.

But this iteration of the platform has some new life breathed into it, which one of the agency’s executive creative directors, Hugh Gurney, said was very deliberate.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.