Droga5 ANZ wins Qantas ‘Project Sunrise’ pitch
Qantas hands Droga5 ANZ its Project Sunrise brief
Droga5 ANZ has won a competitive pitch to create an advertising campaign to promote Qantas’ upcoming “Project Sunrise” flights.
The Accenture Song-owned shop will now act as the creative lead promoting Qantas’ non-stop flights from Australia’s east coast to New York and London.
In a statement to Mumbrella, Qantas Group chief brand and corporate affairs officer Danielle Keighery said: “We are pleased to confirm the appointment of Droga5 to lead the creative development for our Project Sunrise marketing campaign. We are one step closer to the world’s longest commercial flights, connecting the east coast of Australia non-stop to London and New York from next year.
