Droga5 chief strategist departs for new gig at the ABC

Milla McPhee, chief strategist at Droga5 ANZ, has taken a pivot away from agencyland to become the new director of audiences at the ABC.

McPhee joins the broadcaster after two-and-a-half years with Droga5 and Accenture Song. She previously spent five years at Adam & Eve DDB in London, and two years as the head of brand and creative strategy at Amazon.

During her time in agencies, she developed strategies for some of Australia’s “most complex and trusted brands”, including NRMA, Telstra, Optus, Tourism Australia, Australia Post, and Qantas.