ING Direct parts ways with Droga5 handing interim creative duties to Soap

ING Direct has parted ways with incumbent creative agency Droga5 with the bank turning to digital agency Soap to handle interim advertising responsibilities.

Head of marketing Chris Kenny said in a statement: “We have an excellent working relationship with Soap and had good success in building customer advocacy.

“Soap is well positioned to take on the interim role.”

The bank thanked Droga5 for its role in helping the bank over the past five years.