Droga5 loses Sunbeam to The Works
Macmillan
Droga5 has lost appliances maker Sunbeam which has moved its creative business to North-Sydney based independent agency The Works.
The move comes after it was announced yesterday Match Media had been appointed to handle the $4m media account, while The Works will take on the full suite of creative work including strategy, creative, social media and digital.
It is understood the account moved without a pitch. Droga picked up the business last year from Brave, and created ads focussed on people having unwelcome surprises.
HAHA
Wow, another client to leave Droga 5 this year. Must be getting pretty quiet over there.
well they’ve got Steve Coll coming in shortly so he’ll have a busy 6 months networking
Awesome stuff Kev, Damo, Douglas and crew!
Agency momentum is an amazing thing. It seems at the moment Match Media just have to open their door and another client walks in whereas Droga5 must be trying to bolt up the doors and dread calls/emails from their clients senior management.
Switching agency after a year is a poor show, how much due diligence did Sunbeam put into their agency selection process? Watch out The Works, if they have done it before they will do it again,I hope you get a longer crack at it than Droga did.
The Swann effect shows no signs of softening. He’s ruthless.
Well done works crew big win!