Droga5 NZ strategist jumps the Tasman to join The General Store

After three-and-a-half years at Droga5 NZ, senior strategist Craig McLeod has relocated to Sydney to join The General Store as its new strategy director.

McLeod joins The General Store as it continues taking on more work both locally and overseas. It has recently delivered projects in Thailand, Bangladesh, and Greece, with its capabilities “proving to be effective” across these regions.

Prior to working at Droga5 NZ, he held strategy roles at Pitchblack Partners, Y&R NZ and GPY&R Melbourne (now both VML), and DDB Group.