Droga5 renamed
Dr Mumbo hears that the rivals of Droga5 have been so impressed by the agency’s new retail credentials that they’ve given the agency a new name.
The fashionable Sydney shop, which was “not the obvious choice” to win retail giant Woolies earlier this month, is now fondly known as Droga4.99.
funny
Let’s hope their retail ads are better than Coles “Down, down, prices are down”
Man, that really is funny!!
Good one.
I note with some amusement that the new marketing gurus from Woolworths have started up with the product and price approach on Metrolite bus shelter posters.
Now that is some really slick use of premium media. 12 tiny products all featured on one bus shelter poster. Must be a return to subliminal advertising.
Droga $4.99, watch out here comes your strategic insights and creative licence to not do the obvious choice.
“Down, down Droga is down” also has a ring to it.
down, down, Droga is down……….to the bank
What’s wrong with the Down Down ads – they work awesomely
Should be Droga4.95
$4.95 is the the M2 toll on the way to the Woolworths office which couldn’t have been put any further away from civilisation if they tried.
can we please see Droga’s latest work for Cadbury Boost on here? Much anticipated…
Radio Tel Aviv 1207 on your dial – but for you, 1199