Droga5 Sydney behind Beyoncé-led campaign for World Humanitarian Day

International pop star Beyoncé will front a new campaign, I Was Here, for the United Nation’s World Humanitarian Day.

The campaign, by Droga5 Sydney, will include a single – yet to be recorded – from the RnB star.

The aim of the campaign is to put a spotlight on humanitarian work and encourage people around the world to get involved by doing something good for others.The music video for Beyoncé’s song, also called “I Was Here”, is to be filmed in the UN General Assembly Hall in New York in front of a live audience.

Accompanying the single is a website that allows users a chance to share their acts of good.