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Tiger Beer launches new pan-Asia campaign through Droga5 Sydney

May 21, 2014 10:00

Tiger Beer has unveiled its new regional ad campaign launching in 25 territories in Asia Pacific, its first work since hiring Droga5 Sydney to their creative account.

The brand has unveiled three new spots based around the theme ‘Tiger Uncage’, created for the Asia-Pacific region by the Droga5 team in Sydney, in a bid to make the brand synonymous with the pan-Asia region.

They feature China-born tattoo artist Joey Pang, Singaporean director Anthony Chen and New York-born Asia-based stuntman Charlie Ruedpokanon who are all ‘uncaged heroes’.

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Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

Topics
Asia pacific Heineken Newcastle Brown Ale regional Singapore stuntman Tiger Beer
1 COMMENTS
Glenn Mabbott 27 May 14

They don’t make ads like they used to…

great to see someone is still making great creative executions based on true human insights.

Now what Australian business is willing to uncage their budget?

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