Droga5, Whybins, JWT, BMF and Burnett named on Unilever creative agency roster
Unilever has expanded its creative agency roster, adding to Droga5, Whybins, JWT, BMF and Leo Burnett to its advertising arsenal.
The five join DDB, Lowe, Naked Communications, Razor and McCann to the fold.
The announcement:
September 13th 2011 – Unilever Australia has appointed a number of new creative agencies to its existing roster, with an initial remit to support a range of Unilever brands on a project basis. The selected agencies are Droga5, Whybin\TBWA, JWT, BMF, and Leo Burnett.
You forgot to mention ‘The Alchemists’ in the existing creative agencies column who have been on the roster since begininning of 2010!
Soo…who doesn’t work for them?
yawn, looks like the usual suspects, expect more of the same from Unilever…..all this mob will be doing is “cutting through” his budget
Zed it’s written by unilever!
who’s handling what?
Not sure McCann will on that list for much longer though. Just saying!
hard to believe this is anything other than an utter joke.
it would be interesting to see how they react to one of these agencies taking on some competitive business of their own, given they are working with more than 10 mainstream agencies
These are all massive brands, each deserving of the attention and commitment that separate agencies will no doubt give them.
if you were unilever, p&g etc….Why not pick and choose the right agency for each brand? Surely the value returned to unilever will be way higher than some big behemoth one size fits all agency, that stands for nothing but making money.
There should be more of it.