Droga5 wins place on Kraft roster

Ad agency Droga5 has been added to the Kraft roster and will look after Cadbury brands including Boost, Cherry Ripe and Picnic.

In the latest blow for GPY&R, the agency has been dropped from the roster along with The Ross Partnership.   

GPY&R worked on Cadbury’s chocolate bar brands such as Boost and Picnic.

Kraft Foods Australia’s MD, Snacking, Amanda Banfield, said: “We’d like to extend our sincere appreciation to the team at George Patterson Y&R who worked with us to achieve such strong results during our very long partnership on the Cadbury chocolate bar brands. They were behind some of the most exciting campaigns to be launched in Australia.”