Droga5’s Singapore Tiger Beer rep Simon Lockyer leaves after five months

Simon Lockyer, the Singapore representative of Droga5 Sydney, has moved on after five months with the agency.

Lockyer joined Droga5 in May to help service key client Tiger Beer in a consultative capacity in Singapore, building speculation that the creative agency would set up a permanent base in the citystate. Droga5 services the Tiger business out of its Sydney office.

But there are currently no plans to replace Lockyer or set up a Singapore operation, Sudeep Gohill, the CEO of Droga5’s Sydney office told Mumbrella Asia.

The decision to appoint Droga5 emerged from a meeting between Droga5’s founder David Droga, and Mie-Leng Wong at advertising festival Cannes Lions, just after Heineken’s acquisition of Tiger Beer in 2012.