Droga5 boss David Nobay joins Ten’s Recipe to Riches

Recipe to Riches mentors: Robertson, Creswell, Nobay

Droga5 boss David “Nobby” Nobay has signed on to be a mentor in Ten’s new cooking series Recipe to Riches.

The show takes contestants’ recipes and turns them into products to sell through Woolworths supermarkets.

Droga5 is Woolworth’s creative agency, winning the work in a competitive pitch from incumbents M&C Saatchi in March.