Droga’s taste for Amstel

Dr Mumbo was delighted to note that Droga5’s US HQ has won Heineken USA’s beer brand Amstel Light.

While some might see it as a potential conflict with being on CUB’s roster for VB in Australia, apparently that’s not the case.

AdAge reports: “Droga5 Australia, which operates independently from Droga5 U.S., handles a beer brand in Australia called Victoria Bitter, also known as VB.”

CUB will no doubt be completely relaxed that Heineken operates in Australia as a joint venture with rival brewer Lion Nathan. And ecstatic to hear Dave Droga telling the world: “Amstel Light has been my beer of choice for years”