Drummond Golf appoints Spinach to its strategic planning and creative account
Australian golf retailer, Drummond Golf, has appointed Spinach to manage its strategic planning and creative account.
The news comes just three weeks after Jalna Dairy expanded its relationship with the agency to include media, social media and digital, alongside its creative account.

Drummond Golf has appointed Spinach to its strategic planning and creative account
Drummond Golf marketing director, Ravi Abeyaratne, said the appointment of Spinach comes ahead of what he anticipates will be a big year for the brand.
The challenge with Golf advertising is you have two customer streams – the one that watches it on TV when Tiger comes to town, and the one that plays it every Saturday at their local club.
None of the brands that play in this space market themselves effectively to the weekend warriors.They just do the ineffective mass brand campaigns alongside the TV events that have limited ratings cut-through. Brands who want to attract actual sports participants in sports- need to forget sponsoring/Advertising the professional game – and find ways to target the grassroots clubs/members effectively. This is where the base lives – and anyone who can do it successfully will reap rewards.