DTDigital launches campaign for Myer

September 21, 2011 9:22

DTDigital has launched a digital campaign for Myer to showcase its new Spring / Summer collection.

Behind-the-scenes footage of fashion shoots and catwalk shows have been used on the website to help promote the collection. Content will be updated on the site weekly.

http://youtu.be/S9c0HAzl-JI

The campaign includes a revamp of the Myer iPhone app which was developed by the STW agency earlier this year. The online store has also been optimised for viewing on iPads.

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Alice Terlikowski

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