Dumb Ways to Die clean-sweeps in latest Sirens round

McCann’s Dumb Ways to Die song for Metro Trains, sung by Emily Lubitz from Melbourne band Tinpan Orange, has won in every category in the latest round of radio advertising awards the Sirens.

The campaign – written by McCann’s John Mescall and Pat Baron – won in the single, craft and campaign categories, and two executions were highly commended.

‘Set Fire to your Hair’, ‘Sell Both Your Kidneys’ and ‘Eat a Tube of Superglue’ won best campaign. ‘Set Fire to your Hair’ won single and craft, and the other two were highly commended in those categories.