‘Dumb Ways to Die’ takes another three nominations

McCann Melbourne’s ‘Dumb Ways to Die’ ad for Metro Trains has received three nominations on the Cannes Lions branded content shortlist.

The ad has so far received three Grand Prix trophies in the Direct, PR and Radio categories, as well as 13 Gold Lions including five in the Cyber category, two in radio, as well as golds in promo and activation, social media and viral marketing, public health and safety awareness, PR social media, and outdoor.

Also shortlisted is Leo Burnett Sydney’s Small World Machines for Coca-Cola and Road to Recovery for Diageo Australia Bundaberg Rum.

Clemenger BBDO Sydney, Host Sydney, and The Monkeys are also on the shortlist.