The dumbest mistakes you can make with data
In this opinion piece taken from the LinkedIn Agency Influencer program Mediacom’s Alex Kirk sets out some simple rules to help you start managing your data needs more efficiently.
Smart use of information is transformational to any organisation, at any stage of maturity. Entire new industries can spring up from new data, while traditional industries can evolve and adapt to changing circumstances.
Alex Kirk
But.
There’s also the other thing. That’s when you spend huge amounts of time collecting, cleaning, and compiling vast quantities of data, you apply your not inconsiderable brainpower to it, and then, accompanied by the sound of angelic trumpets and the plinking on of a thousand light-bulbs… you shoot yourself squarely in both feet.
The dumbest mistake you can make with any research is using it as a substitute for judgement not an aid to judgment.
These are really dumbest mistakes. Only dumb can do that.
Hey Alex,
This is a great article – solid points and very well written.
Cheers,
Krish
But 2+2 does equal 5 for extremely large values of two!
Alex, great article. Precise and concise.
It’s great to hear the voice of experience.