Dumped Take5 editor Belinda Wallis leading McDonald’s editorial drive

Wallis

Former Take5 editor Belinda Wallis has emerged as a senior copywriter on the McDonald’s ‘Our Food, Your Questions’ project.

Wallis was made redundant last July after editing the weekly women’s magazine for seven years and replaced by “real life king” Paul Merrill at the Bauer publication. In September it emerged she had taken out a lawsuit against the German publisher for discrimination over her redundancy payout, as well as loss of earnings.

In the new role, which she started in November, Wallis is heading up the online editorial team for the ‘Our Food, Your Questions’ site created by DDB Sydney, which is aimed at debunking myths about the fast food giant’s products by answering any question posed by a member of the public.