Duncan Campbell on an ‘unsettled’ first survey and why radio hosts never really retire

Australian Radio Network’s Duncan Campbell speaks with Mumbrella’s Zanda Wilson about the dominance of Christian O’Connell, promising results of Kiis Melbourne and 97.3FM Brisbane, and pays tribute to the outgoing Fred Botica.

Australian Radio Network (ARN) may not have made as many changes to its radio lineup as some of the other networks this year, but through small tweaks and renewing focus on some shows, national content director Duncan Campbell is pushing for new heights in 2021.

Most FM stations suffered in 2020, with long lockdowns in Melbourne particularly seeing deeply entrenched FM listening making an abrupt pivot towards news-talk stations like 3AW and the ABC.

Campbell was one of those to predict a shift back towards COVID-normal listening habits this year. “So that was the thing with the figures last year [for talk radio]. They were too overinflated.

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