Dust storm drives morning TV ratings

Tim Burrowes

September 24, 2009 12:23

Wednesday’s Sydney dust storm paid dividends for morning TV shows as viewers turned on to find out why they were waking up to a red glow.

Across all three commercial networks, viewing figures were up throughout the morning, according to preliminary TV ratings from OzTam.

Seven: Early Sunrise was up by 7.7% on Tuesday, to 268,000. Sunrise rose by 24.1% to 464,000. And The Morning Show was up by 40.9% to 293,000.

Nine: Early Today was up by 3.5% to 208,000. Today was up 12.9% to 411,000. And Mornings with Kerri-Anne was up by 67.7% to 161,000.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Scott Star 24 Sep 09

Why do Ten even bother?
Now that David’s resigning maybe they’ll be able to shake up a real competitor…

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paul 24 Sep 09

#3 Two and a Half Men!

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Dust storm drives morning TV ratings

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