Opinion

Dynamic Duos: Zitcha’s Troy Townsend and Jack Byrne

In this week’s Dynamic Duos, Zitcha’s co-founders Troy Townsend (CEO) and Jack Byrne (COO), explain their frenemies pipeline, as well as how they now complement each other so successfully.

Lauren McNamara

July 7, 2023 9:00

Troy Townsend:

Jack and I went from frenemies (we both owned competing digital agencies) to business partners to lifelong friends in a very short amount of time. Honestly, I speak to him more than my wife.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.