EA Australia and Bring release disruptive music-driven campaign for Battlefield 6
EA Australia has partnered with BRING – Universal Music for Brands to launch a surprise social campaign that pulls Battlefield 6 into fans’ feeds through unexpected creator-led takeovers.
@pacificavenueau Taking a little break from music… BF6 just dropped 🎮 #battlefield6 #ad ♬ original sound – Pacific Avenue
The announcement: