Eagle Boys forges marketing venture with Fat Pizza movie amid reports of franchisee unrest
Pizza chain Eagle Boys is hoping for a morale-boosting lift in sales as it prepares to piggy back its marketing off the impending release of Australian movie Fat Pizza v Housos.
The partnership with the film will see Eagle Boys roll out a number of marketing initiatives and join the cast on a promotional tour of the country.
The campaign comes at a time of unrest among franchisees amid reports that many are locked in disputes with head office. Some have claimed the company has halted radio, TV and letter box advertising – still regarded as a key promotional driver – which has left them struggling for sales.
good on Clare and Nik at Eagle Boys for doing this and having a laugh “with” the fans. They realise that the Housos and Fat Pizza franchises are hugely successful. Bogan Hunters was a smash on 7Mate. Paul Fenech os a master of the this genre and he keeps delivering content that gets picked up.