Eagle Boys: our pizzas are bigger than Domino’s
Eagle Boys, Australia’s second largest pizza maker, is attempting to expose the smaller sized pizza of its bigger rival with a campaign that shows a Domino’s pizza box – with pixellated logo still clearly visible – placed inside an Eagle Boys box.
Eagle Boys group executive marketing Christine Hooper said the campaign was based on commissioned research that found that consumers were effectively being robbed of an extra slice of pizza.
“Three years ago Eagle Boys proved that competing pizza chains were pulling the wool over consumers’ eyes when it came to pizza size, only to now find that some multinationals are repeat offenders and haven’t cleaned up their act,” Hooper said.
“Some of our chain competitors like Domino’s are still providing cheap prices but giving customers small, under-topped pizzas, and it has to stop.”
Great visual. Could have been award winning with a great headline.
This would be good if the actual pizza filled the box. We got an Eagle Boys pizza recently, after seeing these claims, and it took up about 2/3 of the box. So yeah – bigger box, same size pizza. Awesome.
size isn’t everything…
It’s funny that Eagle Boys are talking about “under-topped” pizzas. I finally stopped ordering from Eagle Boys in Randwick after the Peperoni Pizza kept turning up with 2-3 small pieces of peperoni per slice. Stones and glass houses…
if they were really smart they would have done something interesting, like maybe a flash mob
A bit cheeky, but good on them. Clean creative too!
Great ad, will hav an impact
Goodness me – imagine being able to fit a Dominos pizza in your box.
Nice ad. Shame about the pizzas from both companies.
During the big pizza wars of the 90’s, large pizzas scaled down to the original medium size and family size disappeared from the chains.
Seeings there’s no scientific measurement unit for ‘large’, it really comes down to quality and flavour versus each other, and especially proper pizza shops.
Good campaign though …….
Advertisement can say what it likes…. But when they tried to PR the angle on Today Tonight the producers actually weighed the pizzas and Eagle Boys was the lightest, with both Dominos and Pizza Hut delivering more value for money… Bit more thought beyond ‘that’s PR-able’ clearly needed… Sigh.
Great ad – for selling cardboard
It’s a shame that the target audience for this will fall for the simple and pointless message. Truth is, you get what you pay for. Domino’s pizza’s might be smaller, but you get FAR superior ingredients than Eagle Boys or Pizza Hut – which is why that is the only place I will go to if I ever have to order a pizza.
Loving the video just put up on Youtube! http://youtu.be/H03l8o8k5Q0. I can see “fitting” taking off like planking. Pretty smart idea.
To add to this – Dominos, Pizza Hut … and Eagle Boys? Really, the name per se makes the idea of eating a greasy oily carbed out pizza seem quite the undesirable choice. Besides, everybody knows pizza now days weren’t as cheap as they we’re a few years back, and I thought the main reason eating from fast-food was value for money, what ever happened to Tight Tuesdays? 15 dollars on average for a pizza? $$$
Oh, and plus everyone knows Crust pizza trumps the competition in quality, variety and taste! even if they are a few dollars extra