Earned media budgets on the rise, says PR Newswire

July 7, 2020 12:00

37% of businesses plan to increase their earned media budget this year, and larger businesses which have over 1,000 staff are showing more willingness to do so.

Research from PR Newswire for its 2020 Asia-Pacific Corporate Communications Report, however, also found that the top three communications challenges facing businesses are content production (55%), measuring the impact of communications (54%) and budget constraints (51%).

The measurement issue was even more pronounced in Australia, with 68% of communications professionals citing it as an issue.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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