Earth Choice lifts the curtain on environmental damage of chemical cleaners in new ad
Earth Choice’s new campaign aims to to inspire consumers to make a better choice for the planet by switching to the environmentally-friendly cleaning brand.
In the TVC, a girl follows a bubble from the dishes in the sink, through the forest where she finds a curtain hiding the waste of chemical cleaning products.
Lou Quill, director of the TVC, explained the concept behind the ad.
What is going on with the orange pipes? They stick out like a sore thumb in the ad, and reading the statement above… well, I still don’t get it.
I found them very distracting and ruined what could have otherwise been a simple ad. I’m guessing this is a case where the ad was overanalysed to within an inch of its life.
Seems to me like a play on a normal sink pipe where bubbles would usually go – which lead the way behind the curtain. Where all the other bad dish water is going. That’s how I see it anyway…