Earth Hour co-founder and CEO steps down after eight years
Ridley
The co-founder of environmental campaign Earth Hour, Andy Ridley, is stepping down as CEO after eight years with the group, Mumbrella Asia has revealed.
Ridley, who launched Earth Hour in 2007 in collaboration with creative agency Leo Burnett Sydney and media agency Starcom for the World Wildlife Fund, is now considering his options. He was previously comunications manager for WWF Australia for five years until 2007.
“Getting the crowdsourcing element up and running, and encouraging people to go beyond the lights switch-off to get involved in environmental protection projects has been really tough. But now that is happening I feel I’m leaving Earth Hour in good shape,” he said.
I had the great pleasure of working with Andy on Earth Hour for a couple of years. His passion, energy and creativity knows no bounds, and I wish him all the best in his next eco-adventure.
Good luck mate, and thanks for all you have done.
Interesting to note that Mumbrella/Robin Hicks deleted the last lines of this story which earlier featured WWF defending Earth Hour’s reach and impact. Bad journalism or perhaps someone sold out to vested interests.
James.
Hi James,
There is a third option. I suspect that you actually read that line on our sister site Mumbrella Asia, which carried an interview with WWF Singapore’s Sourav Roy. The line you referred to never appeared here on Mumbrella Australia as it wasn’t relevant for our national audience.
The line is still on the Mumbrella Asia story here: http://mumbrella.asia/2014/04/.....ley-moves/
Cheers,
Tim – Mumbrella
Oh wait, this is just a spin off from a previously done story? Why confuse readers then?
So Mumbrella has two different sites then? Wait this is so confusing.. why not simplify it?
Hi James,
To clarify, we have Mumbrella (www.mumbrella.com.au), which covers media and marketing in Australia and we have Mumbrella Asia (www.mumbrella.asia), which covers media and marketing in the Asia region.
We do share the occasional story where there is suitable cross-over, other than that they are separate.
Hope that clears it up,
Alex – editor, Mumbrella
Why did Earth Hour move away from Sydney? Can WWF or Earth Hour explain it as well?