eBay appoints Mediacom to global media account

eBay has consolidated its global media account with WPP’s Mediacom.

Globally, the online retailing giant had been working with both Mediacom and Publicis Media, however at the time of the review, a spokesperson told Mumbrella that consolidating its media agency partners would allow the brand to streamline its marketing approach around the world.

eBay has reviewed its media account 

Under this new approach, the brand has moved its US$250m account under just Mediacom.