eBay rolls out integrated campaign targeting screen savvy online shoppers on Sundays
eBay has unveiled a new ad campaign to promote a partnership with big name retail brands called “eBay Big Sundays”.
The online shopping giant is targeting “multi-screened” consumers who prefer to shop from the comfort of their own home every Sunday until September.
The 15-week campaign features a quirky video that shows a man who gets out of his Sunday lawn mowing job by bringing home a herd of goats to do the job for him while he kicks back and browses eBay.
https://www.youtube.com/watch?v=hQeOnbh9A0Y&feature=youtu.be
That’s a direct copy of the old Trading Post ad using the same talent and animals – hardly original eBay ! https://www.youtube.com/watch?v=5E7JxNPePa4
I have seen that add multiple times had no recollection it was ebay and I am a big ebay user