Eckfactor launches content arm Perfeckt

Entertainment publicity agency Eckfactor has launched a new content creation division called Perfeckt.

The operation will be run by digital and creative manager Adam Cubito and Eckfactor MD Karen Eck.

According to a press release from Eckfactor:

We create compelling creative content that’s designed by publicists that both clients and media can use. Why buy just the burger when you can get the fries and drink too? We also generate digital & traditional publicity, manage social media campaigns and love a good live event or two.

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