Eddie McGuire’s production company behind Telstra’s new AFL TV show
Nine presenter Eddie McGuire’s production company McGuire Media will this weekend begin producing a weekly live AFL television show for Telstra, the telco revealed today.
In an announcement this morning, Telstra said that Sunday Footy Wrap – a live one hour show to be broadcast on Telstra’s NextG mobile phones and on Big Pond – will be produced by McGuire Media and Abundant Media.
McGuire was a long time host of Nine’s AFL Footy Show and he is also president of Melbourne’s Collingwood Football Club. According to Nine’s profile of McGuire, McGuire Media is “his own production company”. He remains one of Nine’s biggest names and currently presents quiz show Hot Seat for the network.
The collaboration is a curious one because BigPond is already a competitor to NineMSN, which hosts Nine’s online Footy show presence. And Telstra has its own ambitions to challenge TV companies with the launch of IPTV service BigPond TV which will be available on internet-linked televisions and its own T-Hub device which is currently being heavily advertised.
Since you haven’t used the words, I will:
Conflict. Of. Interest.
Telstra and Eddie Maguire. A perfect brand alignment to generate an exponential lack of appeal.
Behold I have seen the future of ‘new media’ and it looks virtually indentical to same old shite they been pumping out for years on ‘old media’.
Oh the humanity.
Who does Paul Waldren work for now?
sounds dodgy to me … paul waldren using the company he and his brother founded to help produce the series …