Edelman handed Audi Australia account

Edelman has been appointed Audi Australia’s PR agency of record with a remit to increase the automotive brand’s local awareness.

Edelman will work across Audi’s lifestyle and sponsorship portfolio, including its involvement in the arts, film and sporting events. It will also support Audi Australia’s in-house team on media strategy for local product launches and brand experiences.

It is understood there was not a competitive pitch.