Edge expands its remit with Bupa, adding optical and hearing to its responsibilities

Bupa has expanded its relationship with Edge, giving the agency the creative account for its optical and hearing services.

In February, Edge was appointed creative agency of record for Bupa Dental.

Bupa Optical joins the dental services on Edge’s roster

The news follows Edge hiring Wunderman Thompson’s national chief creative officer, Simon Langley, as partner and executive creative director.