Edge Marketing strengthens team with key hires and promotions
Edge Marketing has announced several senior hires and promotions to enhance its media and digital buying capabilities in modern marketing.
The announcement:
Independent agency Edge Marketing has announced a slew of senior hires and promotions as it continues to evolve its capabilities to meet the growing complexity of modern marketing.
Leading the appointments is Tika Hasborth, who joins as Senior Paid Media Strategist further strengthening the agency’s paid media capability. Hasborth brings a diverse background spanning agency, in-house and consultancy experience, most recently operating her own advisory business. She reports directly to Head of Paid Media, Mira Robinson, and will be responsible for driving Edge’s social advertising strategy.
Dan Hunjas, Founder & Director Edge Marketing said: “Tika’s well-rounded experience gives her a deep understanding of the pressures and opportunities our clients face to stay ahead of their competitors in a fragmented and challenging market. She combines strategic rigour with commercial acumen, and that balance is exactly what modern growth-focused organisations need from their agency partners.
“We are delighted she has joined our team and can’t wait to see what the future brings.”
Commenting on her appointment, Hasborth said: “Edge has built a strong reputation for delivering integrated solutions that genuinely move the needle for its clients. The agency’s ambition, combined with its investment in people and systems, makes it an exciting place to drive best-in-class social strategies that deliver measurable business outcomes.”
Edge has also appointed Jasmine Hefty as Digital Account Manager, reporting to Head of Client Service Matt Roessler. With eight years’ experience in digital and client leadership roles, Hefty will further deepen Edge’s focus on strategic partnerships and client growth.
Additionally, Victoria Hutchinson joins in a graphic design capacity. Her immediate remit is to refresh Edge’s go-to market look and feel, aligning with the brand’s evolving positioning and reinforcing the agency’s commitment to high-quality creative, in an era increasingly saturated with AI-generated output.
Hunjas said the appointments reflect strong momentum across the business.
“Over recent years, Edge has strategically evolved to meet the rapidly increasing complexity of modern marketing. Success today is no longer about simply promoting products or services, it requires solving complex business challenges and delivering integrated solutions that unlock meaningful growth for our clients. To operate at this level, we’ve invested heavily in our people, systems and specialist expertise.” he explained.
Internally, Edge has promoted Sushmita Sharma to Senior Account Manager in recognition of her long-term contribution to client growth. Sharma’s strength lies firmly in her forensic attitude towards process and accountability, which she uses to support the ongoing development of internal systems ensuring client goal achievement remains central to Edge’s operating model.
Jayd Ozolins has been promoted to Senior Project Manager tasked with playing a critical role in delivering the agency’s second-layer client service model, and driving initiatives that ensure Edge remains responsive, timely and accountable in every client interaction.
Hunjas concluded: “Having the very best talent on board is critical to driving growth for our clients and for the agency. These appointments and promotions signal the confidence and momentum Edge is experiencing as we continue to scale.”
