Amnesty International teams up with an adblocker to serve its ads on publisher sites

Activists Edward Snowden, Pussy Riot and Ai Weiwei star in a new Amnesty International campaign protesting censorship which is being served up online via an adblocking service.

SnowdenThe messages, from the globally recognised political activists, were broadcast across the internet on the World Day Against Cyber Censorship, March 12.

Throughout the day AdBlock’s 50m users were served the messages from Amnesty International, where ads would usually appear on publisher sites. New Zealand-based Colenso BBDO is behind the campaign.

The messages contained clickthroughs to content from people who governments have tried to silence.

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