Effies rankings: WPP ranked Asia’s most effective advertising holding company

April 9, 2015 10:09

WPP, the world’s largest advertising holding company, is also the world’s – and Asia’s – most effective, according to a ranking unveiled by global effectiveness awards show the Effies.

The owner of agencies Ogilvy, GroupM, J. Walter Thompson and Y&R holds on to a top three that stays unchanged on last year, with Omnicom in second followed by Interpublic Group. Dentsu is the only Asia-based holding company in the top five.

Effies holding company rankings for Asia Pacific

Effies holding company top winners, APAC

WPP also topped the table for Effies wins worldwide, with the only difference to the APAC rankings being Havas replacing Dentsu.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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