Effing good earner

To Sydney’s Doltone House for the launch of the Effie Awards call for entry, where chairman Matt Melhuish was being admirably commercially-minded.  

The awards seem to be turning into a nice little earner for The Communications Council, with each entry costing member agencies just under a grand or non-members nearly $2k. Last year there were 131 entries.

Plus Telstra is now the principal sponsor and there are  sponsors for most of the categories too.

Melhuish joked: “If you can think of some category that we have not included, tell us and we’ll try to sell it to someone.”