Eharmony launches Valentine’s Day love letter campaign

Dating service eHarmony has launched a social campaign to make contacting loved ones easier this Valentine’s Day by converting social media messages into hand-written letters.

The campaign will allow fans of the eHarmony Australia Facebook page to enter a message to an intended recipient online, which will be written out by calligraphers who will personally address and send the envelopes to the recipient.

The Love Letters campaign comes after an eHarmony survey found that only 13% of the estimated 24 million Valentine’s Day messages that will be sent this year will be hand written.

The campaign, by PR agency One Green Bean, breaks on the eHarmony Facebook page from today to Wednesday 8 February.